Skyscanner X Outernet
Campaign: The Ultimate Adventure Calendar
Role: Lead Creative
Immersing ourselves in the true meaning of Christmas; free stuff.
Ambitiously determined to cut through the noise and reach travellers during an increasingly saturated festive period, we successfully turned Europe’s largest immersive digital space into a dynamic travel wonderland.
The 12-day ‘Ultimate Adventure Calendar’ gave visitors daily chances to win trips from our tourism partners around the world - which we revealed in a dramatic countdown at 5:30pm each day. The activation extended beyond digital to create an immersive experience complete with snow-dusted photo ops and branded goodies - resulting in Outernet’s most engaging activation ever.
