Skyscanner X SOLHEIM CUP
Role: Lead Creative Copywriter
Teeing up for success.
As official partners of the Solheim Cup, we launched a 7-part mini-series, The Captains’ Journey, following the teams as they geared up for the ultimate showdown. Around it, we built out a full campaign that included travel content hubs, a podcast, paid social, banners and homepage merch placements.
On the ground at the Cup, Skyscanner stayed front and centre with our ‘Ultimate View’ broadcast shots, scoreboard placements, bespoke gifting, hospitality and a live event stand complete with a social-integrated photo activation that kept us top-of-mind long after the final putt.
