Skyscanner

Campaign: The Ultimate Travel Hack 2.0

Role: Lead Creative

So dang nice, we did it twice.

Following the success of Skyscanner’s Ultimate Travel Hack platform the previous year, we elevated the second phase of the integrated global campaign with an incredible number of ‘firsts’ for the brand. We’re talking their first TVCs and OOH placements, as well as a full suite of digital, paid social, eDMs, affiliate B2B content and quirky little character-based rabbit holes — like a Travel Magician’s microsite. The works.

SELECTION OF TVCs (over 120 versions for 12 unique spots):

SELECTION OF SOCIAL POSTS:

SELECTION OF OOH:

TIKTOK MINISERIES (bespoke character worlds developed exclusively for TikTok):

TRAVEL MAGICIAN’S WEBSITE (just one of many bespoke rabbit hole we developed outside of hero creative):