Fiona Cain

Skyscanner

Campaign: NOMOFOMO

Role: Lead Creative

Just say NO MO to FOMO.

With travellers feeling a little apprehensive post-pandemic, we decided to create a fun, vibrant campaign that would remind them just how easy Skyscanner makes it to get back out there and travel spontaneously.

Positioning Skyscanner as the antidote to social media-fuelled FOMO, the campaign rolled out across social, PR and our owned ecosystems in DE, US and UK. It consisted of all the top tips, tricks and free trips that travellers would need to start exploring again, resulting in geo growth and product activation, audience growth and reduced bounce rates.