Fiona Cain

GENESIS

Campaign: Launch + BAU

Role: Lead Creative

Putting the pedal to the exquisite metal.

We were appointed to launch Hyundai’s luxury car brand, Genesis, in Europe, and sought to rapidly grow brand awareness in a market dominated by legacy brands. As the lead creative for this client, I oversaw and produced multi-channel content that included brand activations, influencer collaborations, new model launches and bespoke shoots at prestigious industry events like Goodwood Festival of Speed, IAA and Salon Privé.