Fiona Cain

GARNIER

Campaign: BAU + new brand platform

Role: Lead Creative

Leading from the front. Naturally.

After dipping our toes into our L’Oreal client’s Garnier account with great success, I was personally invited to lead the creative pitch for their AU/NZ social + digital account. Spoiler alert: We won.

This massive team effort saw us develop a whole new master brand platform for their Southern Hemisphere audience, that would allow us to both refresh their existing global assets so they’d feel bespoke for the specific audience, and seamlessly integrate new content. Our pitch covered the works - from art direction, branding and font guidelines to a new TOV, influencer opportunities and partnership activations. Ooft.