ELSEVIER
Campaign: New School Year
Role: Lead Creative
Breathing new life into old bones.
Supporting their back-to-school push, we were tasked with creating new, thumb-stopping social content for medical publishing giant, Elsevier. With an incredibly tight budget and quick turn around, we brought the limited suite of brand assets to life with some clever copy and whimsical animation, cutting through the sterile content that med students are often targeted with.
