Fiona Cain

BURBERRY

Campaign: BAU + adhoc campaigns

Role: Digital Copywriter

Out with the old and in with the new.

As Digital Copywriter at Burberry, I handled both BAU and campaign-specific copy across a range of touch points - from social platforms (including WeChat in China, Kakao in Korea and LINE in Japan), paid media, UX for app (like the snazzy Burberry Beauty Virtual Studio below), EDMs and ad-hoc brand pieces like international influencer events and live coverage of our global fashion shows. The whole shebang.